Your association's purpose or mission shouldn't just be some sort of esoteric statement sitting at the top of your strategic plan. 

It set the foundation for your association to grow, diversify revenue and make a bigger impact. 

These 5 prompts can help you dig deeper to uncover your organisation's purpose. 

1. Why do we do what we do? 

   
   

2. What makes us unique to our stakeholders? 

   
   

3. What benefits do we provide to our community? 

   
   

4. Where do we fit within the broader ecosystem of our sector / industry? 

   
   

5. What are the outcomes and results we want to achieve? 

Being clear on your purpose isn’t just something you do because it fills a space on your strategic plan.

It lays the foundation to grow your association and the impact you can make.

What other questions would you ask?